When I was a young kid I could remember when we would have family gatherings for holidays, birthdays, or even just random summer cookouts. My parents would line my sisters and I up for pictures and would could barely sit still for the photos. This camera was legit back in the late 80's early 90's with some models ranging over $550! Heck now that can buy you a Sony A6000 and a kit lens at 24 megapixels.
After Polaroid announced the end of instant film in 2008 a company came along and bought the last remaining factory, days before it closed down. Impossible became the new face of Polaroid film in keeping a classic alive. A quote that the company bases itself on is
“Don't undertake a project unless it's manifestly important and nearly impossible.” - Edwin Land, founder of Polaroid and inventor of the world’s first instant camera.
I am on board with Impossible as I believe the feeling of having something tangible is lost in our fast world of digital and social media. It feels good to hold something after it's finished. It's great to share photos online or in a gallery but to actually see the live image in your hands and then hang it on a wall or an office cubicle, or school locker has a whole different meaning and feel.
I appreciate this camera and Impossible for keeping a classic alive, allowing me to remember my childhood, and have a little separation from this digital world. It makes taking photos fun, engaging, and memorable. Thanks Impossible!
For more information on Impossible Project, their history, products and mission, visit them at Impossible Project